Your Struggle to Raise Money with Businesses Is Over!

When I talk to nonprofits about fundraising with businesses, this is what they tell me:

"No one calls me back."

"My board isn't helpful."

"I have to do everything myself."

“I have no clue where to start.”

“I’m not sure what type of businesses I should be targeting.”

"No one knows who we are."

"All the companies I call are already working with a major charity."

“Even when a business calls me I don’t know how to work with them.”

"This is the hardest thing I've ever done in my life."

The good news is that it isn't you!

Raising money from businesses requires knowledge and skills that most fundraisers just don’t get a chance to develop. But if you’re smart and focused you can learn to raise money with businesses without adding additional staff (or going crazy!). What you need is someone to tell you exactly what you need to do.

Together, Catalist and Selfish Giving have developed a high-tech and high-touch solution to give you the resources and support you need to identify and recruit business partners specifically for cause marketing and other fundraising programs.

With the Partnership Accelerator, you’ll learn...

  • Indepth information about business prospects and industries that are perfect for your nonprofit.
  • How to get businesses to return your calls without begging, crying or whining.
  • How to activate your board to identify and close more corporate partnerships.
  • A step-by-step process for raising money with businesses that is proven and repeatable.
  • Which businesses are your best prospects, and which ones you should ignore.
  • How to build a nonprofit brand that is a magnet for businesses giving.
  • How to standout from national charities and keep business giving in your community (where it belongs!). 
  • Over 40 different fundraising ideas to pitch businesses that are win-win for both partners.
  • That fundraising with businesses is possible when you have the right tools and coaching to guide you to success!

"The coaching calls with Joe were particularly helpful! He helped us map out a strategy for engaging a new corporate partner in a compelling and lucrative way. Knowing that we’ve thought this through with an expert in the field gives us extra confidence in proposing new cause marketing campaigns with our partners."

 - Nicole Whalen, Vermont Foodbank

"The Partnership Accelerator, along with the resources at, have become an integral part of the MS Society’s cause marketing strategy. Joe not only pulls together some of the best tools that connect causes and businesses, but he’s created a community where causes can come together to share best practices and ideas from across North America!” 

- Brian Lim, MS Society of Canada

Who The Accelerator is For

  •  Cause Marketers
  •  Partnership Managers
  •  Brand Campaign Managers
  •  Sponsorship Salespeople
  •  Corporate Relations Teams
  •  Nonprofit Account Managers
  •  Sponsorship Managers
  •  Event Directors
  •  Biz Development Teams 

What You Get Each Month (Snapshot)

"Coaching from Joe was great. He really encouraged me to think outside the box and pursue new partnerships, especially with our professional sports’ teams."

- Teri Donaldson, Southeast Michigan Admin Services Group 

"Joe is a fountain of energy and knowledge. Working with him is inspirational and he provided me with many actionable ideas." 

- Tor Ostrom, Habitat for Humanity Portland/Metro East

"How do you stand out from the other more than 1.5 million non-profits in the United States when approaching corporate partners? Selfish Giving’s Partnership Accelerator offers practical advice on often over looked industries and segments, methods of approach and real leads."

- David Small, Variety International Childen's Fund

"The information provided in the leads is fantastic. It's great to see what businesses have done, who they target, how they decide where to focus their gifts, etc. Joe's helpful commentary on these leads provides an immediate avenue for additional research, which is helpful."

- Abby Horrigan, National Trust for Historic Preservation

What You Get Each Month (Explained)

Weekly Newsletter (All Plans)

Are you a current subscriber to my newsletter? Do you enjoy the current content you receive each week? You can expect the same outstanding content in this new newsletter! Watch my newsletter for links to exclusive content for Partnership Accelerator members.

Private Facebook Community (All Plans)

All members will have access to my private Facebook community where members can share successes, challenges, insights and questions. Of course, I will be there to help and guide you! 

Secret Pinterest Board (All Plans)

I have quite the collection of cause marketing pins on Pinterest! Over 4,000 pins spread across 90 boards. But my best pins will now appear on only one board: a secret Pinterest board just for Partnership Accelerator members.

Monthly Q&A Hangout (All Plans)

Once a month we'll meet online where I'll answer all your questions regarding leads, training, reports, prospects and all-things cause marketing. Space will be limited so show up early!

Email Support (Leads Pro, Catalist)

Business leads are great! But you also need the know-how to approach these prospects. With email support you can communicate with me directly about potential leads and your approach. You can use these emails to:

  • Ask additional questions about business prospects.
  • Share your outreach emails, on which I can give you useful feedback.
  • Suggest ideas to pitch your prospect. What's the best fundraiser for this type of business?
  • Answers to additional "how to" questions (e.g. Do you have an example of a proposal I can use? Do you know someone who can help me draft a contract?).

Leads Pro and Leads Catalist members will hear back from me within 24-hours.

Monthly Coaching Call (Leads Pro, Catalist)

Leads Pro members get special access to me during a 30-minute coaching call each month. During this call, we'll discuss your specific business prospects and challenges and develop an action plan for fundraising success. 

Leads members can purchase a 30-minute coaching call for an additional charge of $150.

Online Training (All Plans)

Once a month I'll show you how to identify, recruit and work with business partners. The formats will vary: webinars, interviews, mastermind meetings, blog posts, podcasts, infrographics and workbooks. Regardless of the format, all training will share one thing: a focus on immediate and actionable results for your partnership efforts.

Recent Trainings:

  • 3 Keys to Raising Ridiculous Money from Businesses 
  • How to Hit a Partnership Bullseye Every Time

Important: Leads members will have access to the current monthly training for 30-days. Leads Pro and Leads Catalist members will have access to ALL current and past trainings via the online portal.

Business Leads (All Plans - Type of Leads Vary by Plan)

There are three types of leads in the Partnership Accelerator:

  • Standard Business Leads
  • Custom Business Leads
  • Qualified Business Leads

Standard Business Lead

A Standard Business Lead is a general research profile on a trending company that is meant to serve as inspiration and as a thought-starter for your organization. 

Check out an example of a Standard Business Lead here.

Here are a few answers to the questions you probably have.

"Where do the leads come from?"

Leads are initially identified and analyzed by Catalist, a matchmaking service that connects good companies with great causes. After they arrive at Selfish Giving I add my own insights and recommendations. Like your favorite drink at your local coffee shop, these leads are hand-crafted with a state-of-the-art process but overseen by a real person who wants you to love the end results! Our Standard Business Leads are full of goodness....and calorie free!

"What can I expect you to tell me about these businesses?"

My goal is to give you a comprehensive profile of the company and how they are currently raising money with nonprofits. Here are some of things we'll cover in our leads.

  • Industry
  • Address
  • Company Description
  • Geographic Scope
  • Revenue
  • Employees
  • Business Structure
  • Products
  • Marketing
  • Consumer Profile
  • Consumer Philanthropic Affinities
  • Recent News
  • Charitable Focus & Programs
  • Notable Nonprofit Partners

"I work for a local nonprofit in Cleveland, Ohio. Will the leads be tailored to my area?"

Not necessarily. The businesses I'll be profiling will be from all over the country. These businesses could very well be located in Cleveland or Ohio. But they could also be headquartered in Boston or Los Angeles or somewhere else. Not every business will be directly relevant to you, but you'll benefit from knowing about them.

Some of these businesses will have stores, branches or satellite offices in your area. For example, Jiffy Lube isn't headquartered in Cleveland, but I bet they have locations there. Will Jiffy Lube franchisees work with local charities like yours? That's what I plan to tell you.

Learning about how companies are working with charities can spark a partnership idea in your local market. For example, your area may not have Jiffy Lube stores, but what about Meineke or Valvoline Instant Oil Change stores? These companies are in the same fast-lube business as Jiffy Lube. Who are they working with in your local area? What can you learn from Jiffy Lube's fundraising that you could easily adapt to one of these companies? I'll provide these answers!

"What types of businesses will you focus on?"

If you follow my blog you know that my main area of focus is nonprofit and for-profit partnerships that involve checkout fundraisers. You can expect a lot of profiles on supermarkets, department stores, quick-serve restaurants and other businesses that directly serve the public. However, there are plenty of opportunities with business-to-business organizations like real estate, accounting and architectural firms - to name a few. I'll be profiling them as well.

"Can I suggest a company to profile?"

Yes! I will consider all submissions.

Custom Business Lead

A Custom Business Lead includes the same information as a Standard Business Lead - but unlike the SBL you get to choose the company you want profiled. Once a month you'll submit your selected companies to our team and within seven days you'll receive a detailed profile on those companies.

Want more leads? You can buy packs of 10 Custom Business Leads as an available add-on to any package for $300.

Qualified Business Lead

A Qualified Businesss Lead profiles a company that Catalist has identified as a partner "match" for your organization. Catalist uses a 10-point matchmaking system that cross-references mission, opportunity, constituent base and other key factors. 

NOTE: To ensure Qualified Business Leads are a right-fit prospects for your organization, you must be willing to submit anonymous email addresses of your complete constituent base (i.e. email only - no personal information) through a secure portal for analysis.  

Special Rate for Calls (Leads Pro, Catalist)

For one-to-one access to me via phone, 30-minute calls are $99 for Leads Pro & Catalist members. You save $50! Leads members can book 30-minute calls with me for $150.

Monthly Trend Report (Leads Pro, Catalist)

A short and inspiring report that identifies the hottest sector, cause and company trends of the month. 

Check out a recent report here.

Top Sector Report (Leads Pro, Catalist)

Learn about the top most active corporate sectors in CSR each month in Catalist's Top Sector Report. The report profiles specific CSR activities, trends and predictions of companies leading the charge in hot industries like tech, finance, auto, healthcare, pharma, restaurants, retail, industrial, insurance, oil and more!

Asset Valuation Report (Leads Catalist)

Using MERIT, Catalist's digital asset valuation tool, you can identify what your intangible and tangible assets are worth to a corporate partner, define your minimum threshold, develop sponsorship packages and pinpoint missed opportunities for growth. All within 48 hours of submitting your data!

Check out a sample report here.

Three Monthly Plans to Choose From

"Joe is able to adapt his conversation to whatever level you and your organization are currently at. His advice is insightful and relevant."

- Wendy Schultz, Rotary International

"The one-on-one attention to address challenges specific to your organizations is a huge advantage of the Partnership Accelerator." 

- Kelli Wright, CureSearch

"Joe has been an inspirational coach and provided our organization with the tools and resources we need to grow our corporate partnerships. He has helped us with actionable items, such as the development of our proposal template. He encourages our organization to think outside the box and get our cause marketing off the ground floor." 

- Molly Hummel, National Stroke Association

"Joe is a cause-marketing thought partner and high-tech sounding board. For those of us with limited staff capacity but big ideas, Joe was always providing lots of content and directed me to just the right results, trends and examples."

- Laura Goodman, Be the Change

Cancellation Policy

We plan to give 110% to make sure your experience with the Partnership Accelerator is a great investment for you. But success won't happen overnight. That's why I'm asking members to honor the required subscription for each plan, which renew automatically.

  • Leads: 3-Month Subscription
  • Leads Pro: 6-Month Subscription
  • Leads Catalist: 12-Month Subscription

Afterward, if you don't think the program is right for you, you're welcome to cancel at anytime.

Our Partner

Business leads for the Partnership Accelerator are provided in partnership with Catalist, a company founded by two cause marketing leaders: Maureen Carlson and Brittany Hill. Maureen and Brittany believe that strong partnerships can change the world. (I agree!) 

Catalist uses smart technology, insightful data and industry expertise to match companies with causes in partnerships that accelerate social change. 

Learn more about Catalist here.